Unforgettable product experiences since 1996.
For almost three decades, the Drive & Learn program has been delivering innovative experiential training to better serve our industry and customers.
A Look Inside Drive & Learn
Bridgestone's Drive & Learn program has been a leader in experiential technical tire training since 1996. The program offers a unforgettable events that reshape the way people think and feel about Bridgestone products features and benefits.
Where the Rubber Meets the Road
The Drive & Learn program offers a fleet of performance vehicles, intentionally selected to deliver the most feedback to the driver to best experience the unique benefits fo each product tested.
Regionally Alternating Tours
The Drive & Learn program routes through all major regions of the United States to bring our product experiences to our customers, no matter where they are in the country.
Performance Driving Experiences
Learn from the best and compete against your colleagues! The Drive & Learn program combines product education, performance driving instruction, and a little friendly competition to give attendees an amazing experience.
On-site Training & Demonstrations
Our team of Bridgestone training professionals wll guide you through the latest and greatest in the Bridgestone product portfolio to educate you on what matters most about our latest tire technology.
History of Drive & Learn
The Drive & Learn program has evolved since its inception in 1996. Originally founded as a way to do on-site product education in a few select customer regions, the program has grown to include a creative assortment of event installations, product categories, fleet arrangements, and unique classroom experiences. The program has seen multiple iterations over the years, and has become an industry leader in customer-centric product training.